Journal

Notes from the studio.

Trends, fabrics and the story of a homegrown brand — written by the people who design and make the clothes.

1 Sept 2026 · 4 min read

Why We Started Deziyre

A homegrown women's fashion brand, built in India, designed for the world. Here's the idea behind the name — and what we're making first.

Trends

30 Jul 2026 · 7 min read

Women's Wear Trends for 2026–27: What We're Designing For

Our design studio breaks down the silhouettes, fabrics and colour stories shaping our upcoming collections — from global runways to Indian festive wear.

Fabric Guide: Choosing the Right Cloth for Kurtis, Co-ords and Dresses

Fabrics

12 Jul 2026 · 8 min read

Fabric Guide: Choosing the Right Cloth for Kurtis, Co-ords and Dresses

Cotton cambric or rayon? Chanderi or georgette? How our design team chooses the cloth behind every Deziyre piece — and how to care for it.

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