Our story
A homegrown brand with a global appetite.
Deziyre started with a simple frustration: the woman who lives between a boardroom and a baraat couldn't find one brand that dressed both. So we're building it — from a studio in India.
Why Deziyre
Desire is where every good garment begins.
The name says it. We believe a piece of clothing should make you want it before you even touch it — and that feeling deserves to be made with care, in India, by people who love the craft.
Global high-street brands rarely design for the Indian woman's week; traditional labels rarely design for the modern half of it. Deziyre puts modern silhouettes and Indian handwork in the same collection — sometimes in the same garment — with fits graded for real bodies.
We're starting the way homegrown brands should: a design studio, a small team of skilled tailors and artisans, and a first collection sampled, worn and refined before it launches. We'll grow from here — deliberately, and beyond India.
6
Core categories
XS–5XL
Inclusive sizing
100%
Designed in our studio
IN→ 🌍
Homegrown, going global
What we stand for
Six things we won't compromise on.
Design first
Every piece starts with a designer's eye and a real woman's day — not a trend report.
Modern × craft
Chikankari and zari sit next to runway silhouettes. We don't make you choose.
Fit for real bodies
XS to 5XL, graded and tested on real people.
Made in India, honestly
Our own studio, our own tailors and artisans, fair and safe.
Fewer, better
Small, considered collections — not fast-fashion volume.
India first, then the world
A homegrown brand designed to travel.
Inside the studio
How we make it.
Design, pattern, sampling, making, embellishment and finishing — all under our own roof, so we can stand behind every stitch.
01
Design Studio
Every Deziyre piece begins in our design studio. Our designers track global runways and street style, and grew up with chikankari, zari and block-print traditions — so a co-ord set and a festive anarkali get the same thoughtfulness.
- Seasonal trend research
- Mood boards & colour stories
- Original prints & embroidery
- Modern + traditional expertise
02
Pattern & Fit
Our pattern team drafts and grades every style across the full size range and tests it on real people before it's approved — because a beautiful garment that doesn't fit isn't beautiful.
- Graded XS – 5XL
- Fit trials on real bodies
- Consistent sizing across styles
- Inclusive silhouettes
03
Sampling & Refinement
We make the first piece, wear it, wash it and refine it. Only styles that pass the studio's own test go into the collection.
- First samples in-house
- Wear & wash tests
- Multiple refinement rounds
- Launch-ready styles only
04
Made in India
Deziyre garments are made in India by trained tailors and artisans, with single-needle and overlock finishing and supervisors who check every piece against the approved sample.
- Skilled tailors & karigars
- In-house production
- Fair, safe workplace
- Traceable batches
05
Embroidery & Prints
From hand embroidery to computerised schiffli and digital printing, our surface work is developed in-house and approved on swatches before it reaches a garment.
- Hand & machine embroidery
- Block, screen & digital print
- Original motifs
- Sequins, mirror & thread work
06
Quality & Finishing
Fabric checks, in-line checks and a final inspection on every piece. Garments are thread-trimmed, pressed, tagged and packed so they arrive the way they left the studio.
- Fabric & trims inspection
- Final piece-by-piece check
- Pressing & finishing
- Care-labelled & packed
How a Deziyre piece is born
From sketch to your wardrobe.
Six steps, all under our own roof — so we can stand behind every stitch.
Inspiration
Trend research, craft traditions, colour stories — every season starts with a point of view.
Design
Our designers sketch, choose fabrics and develop prints and embroidery in the studio.
Pattern & fit
Patterns are drafted, graded XS–5XL and tested on real bodies until the fit is right.
Sampling
First pieces are made, worn and refined. Only what passes the studio's test moves ahead.
Making
Crafted in India by skilled tailors and artisans, checked piece by piece.
Your wardrobe
Launched online, through retail partners, and shipped to you — in India and beyond.
Join the team
We're hiring designers, pattern masters, tailors and more.
Be the first to wear Deziyre.
Join the launch waitlist on WhatsApp — first look at the collections, early access and studio stories. No spam, ever.